Hiper Farma is committed to protecting your personal data.

We respect your privacy and your decisions regarding your personal information. We are committed to transparency in our actions and we do not use your data for purposes that have not been communicated to you. We do not sell or assign them, nor do we disclose them to third parties who do not act on behalf of the Pharmacy Group in pursuit of the purposes described below.

Our privacy policy explains the type of personal data we collect, how it is obtained, for what purposes we may use it, the conditions under which we keep it and to whom we may disclose it, as well as your rights in relation to the data we keep. By providing your personal data and reading our privacy policy, you are giving your informed consent to its collection, processing and use as provided.

What data does it apply to?

Personal data is data that may result in your identification, directly or indirectly, and may refer to consumers/general public, as well as personal data of employees of suppliers and customers.

Personal information may include data such as your name, contact, date of birth, personal description and preferences for using products and services, social media profile address, purchase or transaction history, information resulting from online interactions, information about your areas of interest, your geolocation, or other data provided with your informed consent.

How your data will be used

Obtaining

We may collect your personal data through the following means:

From you, who directly provide us with this data, through one of the following means:

- You entered your data on our official website or through another online platform or application where we register your information in a customer file that is under our responsibility.

- In the process of purchasing our products, through digital means, telephone contact or direct contact with one of our sales representatives or another collaborator.

- You provided your data through a social media platform under our responsibility, when interacting with one of our publications or through a private message, for the purpose of participating in a pastime/contest, receiving samples or promotional materials, or for another purpose related to carrying out marketing activities.

- You contacted Hiper Farma, through the official email address or a company employee, and provided your data.

From other sources under the responsibility of Hiper Farma or third parties, in line with the privacy policy of third parties, if applicable.

Automatically, through the use of cookies, when you browse our website or that of third parties.

For what purpose will we use your data

We may collect, process, use and store your data during the activities of Hiper Farma or third parties contracted for this purpose, for the following purposes:

• Analysis within the scope of carrying out market studies, creating consumer profiles or to obtain other information relevant to the pursuit of marketing and sales activities.
• Sending direct marketing communications
• Disclosure of marketing actions, such as promotional activities, launch or cessation of marketing of products, sponsorships, social awareness programs
• Submission of materials or digital resources necessary for the dissemination of the marketing activities described above
• Proposal, inclusion and interaction management in training programs
• Free gifts or discounts
• Communication of the creation, modification or termination of online platforms or applications
• Personalization and improvement of your online experience on our online platforms and applications
• Publish your review or content generated by you related to our products and services
• Contacting a person about our products, services or specific marketing action to another person at their request
• Protect our online platforms or applications from fraud
• Communication of commercial proposals
• Management of orders and commercial transactions
• Data processing for the purposes of customer segmentation, improvement and personalization of the shopping experience and commercial relationship
• Request and management of the provision of services related to the company's marketing, commercial and maintenance activities
• Control and guarantee the quality of our products and services
• Management of complaints and issues related to our products and services
• Other purposes described when requesting your informed consent.

Information conservation

We reserve the right to keep your data for the period of time necessary to pursue the purposes described above or for a period of 5 (five) years from the time it was obtained.

Prior to the completion of the period stipulated above, we may contact you to extend this period, for the purposes described or for another purpose.

With regard to personal data of legal persons, such as the personal data of suppliers or customers, we reserve the right to store them for an indefinite period.

Sharing information with third parties

Hiper Farma may need to share your data with trusted third parties, being responsible for ensuring the protection of your data and making its privacy policy applicable, in the following circumstances:

• To service providers related to marketing activities, who are given authorization to act for direct marketing purposes, data management and processing, carrying out studies or surveys, CRM (Customer Relationship Management) or other purposes described in the section "For what purpose will we use your data".
• In order to comply with legal obligations
• If we are authorized to do so under the law
• If we obtain your informed consent.

Your data may not be transferred by third parties to other entities without your consent. In case of disposal of any Hiper Farma business or asset, your data may be disclosed to the potential buyer.

What are your rights

We respect your privacy and your decisions regarding your personal data. Your rights include:

• The right to access your personal data – whenever you request it
• Rectification – in case of outdated or incorrect information. You can still complete them. It's your right and we appreciate it.
• Deletion of your information from our database, whenever you are not legally obliged to keep it
• Opposition or limitation to treatment for any of the purposes described
• The right to complain to the supervisory authority – please contact us before making any complaints so that we can clarify the matter
• The right to portability of your personal data to other databases, in a structured, commonly used and interoperable format.

Whenever you decide to exercise one of your rights, as well as revoke or limit your prior consent, you can do so through our contacts.

Questions

We are committed to transparency and your informed decision regarding the collection, processing and use of your personal data. In order to clarify any question that may arise regarding our privacy policy, specifications regarding your data or exercise any of your rights, contact us via the email address suporte@hiperfarma .pt